Creating Stories. Creating People.

 

People create stories create people; or rather stories create people create stories.
Chinua Achebe

 

 

Compelling Stories.

Romantic Stories.

Exotic Stories.

Stories of service. Stories of passion. Stories of connection.

Stories of minimizing. Stories of maximizing.

Stories of survival.  Stories of success.

Stories of pain. Stories of health. Stories of death. Stories of redemption. Stories of failure.

Stories of rebirth.

Stories that are smart, savvy  and authentic. Stories that inspire. Stories that make folks aspire to something greater.

Quality products and character are what’s important. Stories that are interesting, that build awareness. They capture attention and intention.

They move you to action.

Creating stories that create people, that create community.

What is your company’s story Why do you exist?

Who is telling your story? Who is sharing your story?

Who is doubting your story?

 How are they talking about your organization? How does the community talk about you? What do they say about you online?

Are they talking about what you do  or  talking about what you did?

There is always mythology…..That is how an organization lives on.

My summer reading list

(Fiction recommendations anyone?) I am headed off to my annual beach trip! I take two weeks off every August to reset and renew prior to the Fall overwhelm which always hits my firm as we wrap up 2021 client work. I savor these two weeks --I stare at the ocean, eat...

The truths that live in my blood

(CW: rape and chattel slavery) A few years back I took one of those DNA tests. I know… I know…. don’t come at me y’all…..this is what I learned. I am the quintessential child of people that were enslaved.  I am 75% West African and 25% European. The slave and enslaver...

On Being Colonizers

Do y’all love Tik Tok like I do? Recently on Tik Tok there’ve been a series of videos where white folks are espousing their anger because Native American and First Nation folks are referring to them as “colonizers.” They say they’re upset because they see themselves...