People create stories create people; or rather stories create people create stories.
Chinua Achebe
Compelling Stories.
Romantic Stories.
Exotic Stories.
Stories of service. Stories of passion. Stories of connection.
Stories of minimizing. Stories of maximizing.
Stories of survival. Stories of success.
Stories of pain. Stories of health. Stories of death. Stories of redemption. Stories of failure.
Stories of rebirth.
Stories that are smart, savvy and authentic. Stories that inspire. Stories that make folks aspire to something greater.
Quality products and character are what’s important. Stories that are interesting, that build awareness. They capture attention and intention.
They move you to action.
Creating stories that create people, that create community.
What is your company’s story Why do you exist?
Who is telling your story? Who is sharing your story?
Who is doubting your story?
How are they talking about your organization? How does the community talk about you? What do they say about you online?
Are they talking about what you do or talking about what you did?
There is always mythology…..That is how an organization lives on.